MIAMI, United States (AP) — With his tuxedo loosened and her dress slightly askew, the couple unwinding with cocktails in a new US ad for Bacardi’s Havana Club evokes the openness and decadence of pre-revolution Cuba that many exiles have longed for. By contrast, an online gallery of portraits of employees at the distillery in Cuba of a rival brand of Havana Club jointly run by Pernod Ricard and the Cuban government shows Cubans proud to show the craft and heritage their country offers now, without looking back. The fresh marketing campaigns for the two brands are the latest escalation in the liquor industry giants’ 20-year fight to secure the exclusive right to sell Havana...
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